Case 34 / 183 Entry

"Is 20x P/E Expensive?"

Valuation & DCF

The prompt

“As a financial analyst, you're asked in an interview: "Is a 20x P/E ratio expensive?" Walk through how you'd answer that question, using growth, industry, and the interest rate environment to give the number context.”

📋 What you're given

As a financial analyst, you're asked in an interview: "Is a 20x P/E ratio expensive?" Walk through how you'd answer that question, using growth, industry, and the interest rate environment to give the number context.

1. Task Overview

Task: explain why a P/E ratio can't be judged as expensive or cheap in isolation, then apply a growth-, industry-, and rate-based framework to two companies that happen to trade at the exact same multiple.

Step 1: Given Data — Two Companies at the Same P/E

Both companies trade at an identical P/E ratio, but operate in very different industries and growth profiles.

Line ItemCompany A (Software)Company B (Utilities)
P/E Ratio20.0x20.0x
5-Year Forward EPS Growth Rate25% (0.25)5% (0.05)
Industry Average P/E28.0x16.0x

Step 2: PEG Ratio

Show PEG Ratio Formula

PEG Ratio = P/E Ratio / EPS Growth Rate (%)

Using this formula, compute the PEG Ratio for both Company A and Company B.

Step 3: P/E Relative to Industry

Show Relative P/E Formula

Relative P/E = Company P/E Ratio / Industry Average P/E Ratio

Using this formula, compute how each company's P/E compares to its own industry average.

Step 4: The Interest Rate Environment

Over the past two years, the risk-free rate used to discount future cash flows has risen from 2% (0.02) to 5% (0.05).

Think about which of the two companies' equity value depends more heavily on cash flows far in the future, and what that implies for how each multiple should react to the rate increase.

💡 Model answer

Try answering out loud first — then reveal the model answer and compare.

⚠️ Common mistakes

  • Calling a P/E "expensive" or "cheap" based on the number alone, without normalizing for the growth rate behind it (PEG ratio).
  • Comparing P/E multiples across companies in different industries without adjusting for structurally different growth, margin, and capital-intensity profiles.
  • Treating P/E multiples as static over time — ignoring that they compress or expand as the risk-free rate and discount rates change.
  • Mixing trailing (LTM) and forward (NTM) P/E ratios when comparing two companies, which distorts how different their growth actually looks.
  • Forgetting that P/E is an equity-value multiple that sits after financing costs, so it can mask capital-structure differences that an EV-based multiple would capture.

🔁 Follow-up questions

➡️ Related cases

Previous Case 33: What Is a Valuation Multiple? Next Case 35: Three Valuation Methods

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